I'm not sure yet if this is a real threat or some sort of trade negotiating position, but I did work for a French wine importer during the Bush invasion of Iraq (when Americans suddenly refused to drink French wine in protest of their decision not to participate). We did have a rough year or so, but ultimately it forced us to diversify into high-quality producers from other regions and countries.
I'm not sure yet if this is a real threat or some sort of trade negotiating position, but I did work for a French wine importer during the Bush invasion of Iraq (when Americans suddenly refused to drink French wine in protest of their decision not to participate). We did have a rough year or so, but ultimately it forced us to diversify into high-quality producers from other regions and countries.
Yes, it's scary to see the turmoil that a threat can cause. Hoping for the best. I remember the days of Freedom Fries and rejecting French wines.